Contents
Introduction
At Lake Effect, we're committed to protecting your privacy and ensuring you have a transparent understanding of how we collect and use your data. This Privacy Policy explains our practices regarding personal information collected through our mobile applications, website, and related services. By using Lake Effect, you agree to the terms outlined in this policy.
Information We Collect
Information You Provide
We collect information you provide directly to us, including your name, email address, account credentials, profile information, and any other information you choose to provide when using our services or communicating with us.
Automatically Collected Information
When you use our services, we automatically collect certain information, including device information (model, operating system, unique device identifiers), log information (usage, crashes), location data (with your permission), and app usage statistics to improve our services.
Location Data
To provide accurate local weather and lake conditions, we collect precise location data when you enable this feature. You can disable location services at any time through your device settings, though this may limit certain app functionalities.
How We Use Your Information
To provide, maintain, and improve our services, including delivering the specific lake and weather information you request
To personalize your experience and deliver content relevant to your local area
To communicate with you about service updates, offers, and promotions
To analyze usage patterns and optimize our application performance
To protect the security and integrity of our services
To comply with legal obligations
Information Sharing
We do not sell your personal information. We may share information with: - Third-party service providers who assist in our operations (data storage, analytics) - Research partners for environmental and conservation studies (in anonymized, aggregated form) - Legal and regulatory authorities when required by law - In connection with a merger, sale, or acquisition of our business (with appropriate protections for your data)
Your Rights & Choices
You have the right to access, correct, or delete your personal information. You can update most information directly through the app settings. For data deletion requests or additional assistance, contact our privacy team. You can also adjust notification preferences, location permissions, and opt out of promotional communications while continuing to receive service-related messages.
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. While we strive to use commercially acceptable means to protect your data, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Children's Privacy
Our services are not directed to children under 13 (or the applicable age in your jurisdiction). We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take steps to remove such information and terminate the child's account.
International Data Transfers
Your information may be transferred to, and processed in, countries other than the one in which you reside, including the United States. These countries may have different data protection laws. When we transfer your information, we use appropriate safeguards in compliance with applicable laws to ensure your data remains protected.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes through the app or by other means before they become effective. Your continued use of our services after such modifications constitutes your acknowledgment of the modified policy.
Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact our Privacy Team at privacy@lakeeffect.io or by mail at: Lake Effect, Inc., 123 Lakeshore Drive, Chicago, IL 60601, USA.
Other Legal Documents
Questions About Our Policies?
Our team is available to address any concerns.